How We Started
joranethvia began when Helena noticed something troubling during her years as a corporate financial advisor. Most budgeting advice was generic – created for imaginary perfect families who never had unexpected expenses or changing circumstances.
After helping her neighbour Sarah restructure her family budget following a job change, Helena realized there was a gap between traditional financial advice and what real people actually needed. Sarah went from struggling with monthly shortfalls to building her first emergency fund within eight months.
That's when we knew we had to do things differently. We focus on budgets that bend without breaking, because life rarely follows the plan.